Jakarta, CNBC Indonesia- ITDC President Director, Ari Respati, revealed that in organizing the 2023 Pertamina Grand Prix of Indonesia, the Indonesia Tourism Development Corporation (ITDC) set 3 parameters for success. Namely related to Country Branding through awareness of the world community, then increasing community participation with a national economic impact reaching IDR 4.5 trillion and an increase of 15-20% in viewers from last year’s 100 thousand viewers.
Specifically for NTB, ITDC is targeting an economic turnover of hundreds of billions during the 3 days of the Mandalika MotoGP. Apart from that, the Acting Governor of NTB, Lalu Gita Ariadi, is also optimistic that MotoGP will drive increased tourism, starting from hotel & restaurant taxes to promoting NTB tourism internationally.
What impact will MotoGP have on NTB and Indonesia? For complete details, see Shinta Zahara’s dialogue with ITDC President Director, Ari Respati and Acting Governor of West Nusa Tenggara, Lalu Gita Ariadi in Profit,CNBCIndonesia (Friday, 13/10/2023)