08:08 Video Many Banks & Multifinance Enter the Paylater Business, Competition is Increasingly Tight My Money – 2 hours ago

Jakarta, CNBC Indonesia- President Director of Akulaku Finance, Efrinal Sinaga, revealed the good prospects for the buy now pay later (BNPL) service industry in Indonesia. This is reflected in the growth trend of Paylater loan distribution which grew 23.90% (yoy) throughout Q1-2024.

Efrinal Sinaga said Paylater’s business growth was supported by a business system that implemented financing facilities with conditions and a digitalization system that made things easier for customers.

It is estimated that Paylater business players will increase considering the market potential is still large. However, Akulaku is not worried about banking entering this business considering that 52% of the ASEAN e-Commerce market is in Indonesia.

What are Paylater’s business prospects and challenges? For complete details, see Bramudya Prabowo’s dialogue with the President Director of Akulaku Finance, Efrinal Sinaga at the Power Lunch,CNBCIndonesia (Thursday, 16/05/2024)

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