Jakarta, CNBC Indonesia – The Kretek Girl series which aired on Netflix suddenly went viral because of the many praises from netizens, both in terms of the storyline and the acting of the actors and actresses. But make no mistake, this story also contains many important lessons about business.

As known, Kretek Girl tells the story of love and self-discovery of a talented kretek cigarette maker who goes against tradition in the kretek industry in Indonesia in the 1960s.

They are Dasiyah (Jeng Yah) and Soeraja. The life journey of the two characters in this film turns out to be filled with many moral and financial lessons. The financial lessons from this series are quite closely related to entrepreneurship.

In essence, one of the most important things in business is sales because that is where the income comes from. But make no mistake, there are three other things you also need to know so that your business can survive for a long time.

Are you curious about the business lesson in question? Here’s the review.

Good supply chain management

You must have tasted food or drinks in restaurants, cafes or other places to eat that you think have a delicious taste. And you wonder where the coffee beans, meat, or spices in the food they serve come from.

In the business world, there is a term that you must know, namely supply chain. If interpreted in Indonesian, supply chain means a supply chain that forms a network between producers and suppliers, in producing and distributing products to customers.

In this film, it is explained in detail how the quality of tobacco will greatly influence the taste of kretek sold on the market.

Dasiyah’s father, kretek entrepreneur Idroes Moeria, was cheated by a tobacco supplier. As a result he bought poor quality tobacco at a premium price.

This can certainly cause problems in sales matters which can have an impact on the company’s performance in the long term.

But fortunately, this matter could be resolved through Soeraja’s help. Soeraja managed to find another tobacco supplier whose quality was much better even though the tobacco had not been dried.

Understand Trade Secrets!

The ATM technique (Observe, Imitate & Modify) is certainly something that is common in business competition.

But what happens if competitors don’t make modifications or copy your product idea, as happened in the Kretek Girl vs Kretek Proklik business competition?

You may need to understand matters relating to Trade Secrets. In Article 1 of the Trade Secrets Law (UURD), it is stated that “Trade Secrets are information that is not known to the public in the field of technology and/or business, has economic value because it is useful in business activities, and is kept confidential by the owner of the Trade Secret.”

Reporting from Hukumonline, trade secret protection itself does not require someone to register with the Directorate General of Intellectual Property Rights (IPR), like a patent. But it’s worth remembering that this also cannot be obtained automatically.

In contrast to patents which have a protection period of 20 years, trade secrets do not have a protection period. As long as the owner keeps his trade secrets public, his secrets are protected.

One effort to obtain protection as a trade secret is to enter into a confidentiality agreement with the parties who have access to the information.

Article 4 of the UURD also states that the owner of a trade secret has the right to use the trade secret he owns and to grant a license to or prohibit another party from using the trade secret or disclosing the trade secret to a third party for commercial purposes.

Good innovation & marketing

In the past kretek industry, there was a stigma that women were not allowed to be kretek sauce makers.

However, Dasiyah managed to prove that the stigma was wrong. When he formulated the Kretek Girl sauce and launched a marketing program for the kretek, the Kretek Girl became a big seller.

From the start, Dasiyah had sensed the potential for huge profits that could be gained through innovation. Dasiyah also believes that if kretek producers do not have a breakthrough, they will suffer losses in the future.

[Gambas:Video CNBC]

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