Most YouTubers and TikTokers cause RI losses, how come? Tech – 1 day ago


Jakarta, CNBC Indonesia – The large number of content creators turns out to be unprofitable for the Indonesian economy. Former Minister of Tourism and Creative Economy Wishnutama revealed that many parties misinterpret digital economic data.

The President Commissioner of Telkomsel gave an example of the growth in the number of content creators who have been the mainstay of foreign digital platforms to illustrate the impact of their business on the Indonesian economy. According to him, the only parties who profit from the increase in content creators, such as YouTubers who actively create video content or TikTokers with their short videos, are the owners of streaming and social media platforms.

Indonesian citizens are actually losing out because their potential advertising income is actually shrinking because the number of competitors continues to increase.


“Many people come to us, saying it’s good, because they already have millions of content creators. It’s just for new content creators, they are the ones who profit, the number of shares increases. The size remains the same, digital adex (digital advertising) is only that much,” said Wishnutama, quoted , Saturday (2/12/2023).

Photo: Infographics/O YouTubers! Check your tax payment simulation here
Infographics/O YouTubers! Check your tax payment simulation here/Aristya Rahadian

The same thing also applies in the e-commerce sector. He believes that adding MSMEs to digital platforms will not have a big impact on the economy because it only moves the economy from offline to online.

“Increasing sales on e-commerce platforms does not create a new economy. There are new dividers, because of size [ekonomi] not bigger,” he added.

Therefore, Wishnutama considers the concept of encouraging a digital economy to be inappropriate. Indonesia must utilize technology and digital platforms to create a new economy.

“(Don’t) those who get the benefits end up being foreigners even though the opportunity is, going forward, the growth of the digital economy will be very exponential,” said Wishnutama.

Wishnutama also presented data on Indonesia’s digital economy which illustrates foreign domination. Based on data, almost all components of Indonesia’s digital economy are controlled by foreigners. The only component of Indonesia’s digital economy that is predominantly local is the financial sector.

As much as 94% of the components of Indonesia’s digital economy in 2022, which will reach IDR 352 trillion, are controlled by local people. In the mobility sector, locals are still able to control 51% of IDR 53 trillion. Foreign control is highest in the media and advertising sector, leaving 35 percent of IDR 88 trillion for local entrepreneurs. In the e-commerce sector, the local market share is 44% of IDR 877 trillion.

[Gambas:Video CNBC]

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