Jakarta, CNBC Indonesia – Samsung Electronics introduced its own generative artificial intelligence model. The world’s largest cellphone manufacturer is likely to beat its closest rival, iPhone manufacturer Apple, as the first smartphone brand equipped with generative AI technology.

Since the launch of ChatGPT, all technology companies have competed to introduce generative AI technology. This technology, which was developed using a large language model (LLM), is capable of creating content, including programming code, based on commands.

Samsung’s generative AI technology is named Samsung Gauss. This name comes from the legendary mathematician Carl Friedrich Gauss, the originator of the normal distribution theory which is the basis for the development of machine learning and AI technology.

Samsung’s Gauss has several features. The first feature is called Samsung Gauss Language, which is a language model that can write emails and translate content. Additionally, Samsung hinted at additional capabilities of “enhancing the consumer experience by providing smarter device control, when the device is integrated with various products.”

The second feature is to help software developers to write programming code faster. The third feature is called Gauss Image, which can be used to create images or edit images.

“Samsung Gauss is currently used to increase worker productivity, but will continue to be developed into various applications made by Samsung that provide new experiences for users,” said Samsung in a press release, Thursday (9/11/2023).

According to CNBC International, Samsung’s HP product business boss, Daniel Araujo, previously stated that Samsung’s generative AI technology would be available to users in 2024.

Samsung looks like it will be one of the first cellphone brands to provide generative AI technology to its users. Samsung’s main competitor, Apple, has not yet announced a generative AI product for their gadgets.

Apple CEO Tim Cook, according CNBC International, just stating that Apple has a generative AI project without wanting to explain more specifically.

[Gambas:Video CNBC]

(dem/dem)