Stone Crafters in Bali Experience the Benefits of the BRI Entrepreneur Empowerment Program – 1 hour ago


Jakarta, CNBC Indonesia – The roar of grinding machines and tools colliding with each other is familiar to the ears of the people of Banjar Belong, Taro Village, Tegallalang District, Gianyar Regency, Bali.

Yes, the majority of the population in the village works as a taro sandstone craftsman. These craftsmen joined a business group known as the Paras Taro Business Cluster.

Banjar Belong itself is known as one of the areas that holds great potential in terms of paras taro crafts.


In this business cluster, I Wayan Parnata has been active for many years as a chairman who helps with various needs, for the progress of businesses that are run by many local residents. Support also came from PT Bank Rakyat Indonesia (Persero) Tbk or BRI which was felt to really help the members’ business progress in expanding their business.

Support from BRI itself takes the form of access to financial services, as well as coaching, as well as assistance with facilities and infrastructure that support the activities of craftsmen in business clusters.

On private land, Wayan’s daily life involves working with a grinder machine and various equipment to complete orders for pelinggih or other handicraft products from customers.

“We first started making pelinggih crafts in Bali around 2000. Then this craft started to mushroom in 2010,” said Wayan, Saturday (2/12/2023).

He said that when he first started running the business, the difficulty he faced was in selecting materials. “We experienced difficulties because we had to match the materials that could be used. So we often tried to see what the results would be like. Then around 2010 we found a suitable material, namely black clay, the quality of which turned out to be better. In the end, we used that material until now ,” explained Wayan.

The Paras Taro Business Cluster produces various handicraft products, most of which are related to Hindu community places of worship. Some of their products include temples, angkul-angkul, walls, and pelinggih.

The added value of this business cluster is that the products produced can use various motifs according to buyer requests.

As for the marketing itself, it turns out that it is not only limited to the Bali area. “My marketing has reached Jakarta, Bogor and Lombok. Some of my friends have reached Lampung and other cities in Sumatra,” said Wayan.

Wayan added that his business cluster was known by word of mouth. Apart from that, many members also promote on social media and have shops on line so that it can reach a wider market.

BRI Support for Business Development

The Paras Taro Business Cluster is one of the many MSME business groups that receive assistance from BRI. Starting from the need for capital, Wayan and the business cluster received business assistance.

“BRI’s assistance started around 2018. Initially, I was constrained by business capital to expand my business, then there was a BRI Mantri who submitted my business to the Business Cluster Program,” said Wayan.

The assistance provided by BRI is in the form of guidance and assistance with facilities and infrastructure that support the activities of craftsmen in the business cluster there. Wayan also admitted that now his business cluster is much more developed. If in the beginning there were only 10 people, now there are much more members. In fact, around 50% of Banjar Belong residents run this business.

“The impact has really helped the economy of the residents in Banjar Belong Village. Maybe since 2010, there has been an increase in income of around 75%. Indeed, if the craftsmen earn a fixed amount, they can get it regularly every month. The craftsmen themselves are also seasonal. In Bali there are “The moments called Purnama Kadasa and Purnama Kapat usually start getting lots of pelinggih orders so we can get more income,” he explained.

Carrying out his role as cluster head since its inception, Wayan also has hopes that his business can grow further. “The hope is that this business cluster will progress further and hopefully we can get capital with low collateral from BRI, so it can help expand the business,” he concluded.

BRI, through the ‘My Life My Cluster’ Business Cluster program, is committed to always providing assistance and empowerment, so that MSME players are able to be more resilient and move up in class. On a separate occasion, BRI Micro Business Director Supari gave his statement.

“Not only in the form of business capital, but also in the form of business training and other empowerment programs so that MSMEs can continue to grow. It is hoped that the story of the Paras Taro Stone Craftsmen can become an inspiring story that can be replicated by other business actors,” he added.

On a separate occasion, BRI Micro Business Director Supari revealed that the ‘My Life My Cluster’ Business Cluster program is a forum for MSME players to develop their business. Through various mentoring activities, MSME players can get the opportunity to develop their products.

“We are committed to continuing to provide assistance, education and assistance to MSME players, not only in the form of business capital but also through business training and other empowerment programs so that MSMEs can continue to grow and become more resilient,” explained Supari.

[Gambas:Video CNBC]

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