This is Real Evidence that BRI Encourages MSMEs to Enter the Global Entrepreneur Market – 58 minutes ago


Jakarta, CNBC Indonesia – PT Bank Rakyat Indonesia (Persero) Tbk or BR.I will return organize ajang curation and business matching of MSME products ie UMKM EXPO(RT) BRILLIANTPRENEUR.

Through empowerment programs which has been held since 2019, MSMEs in Indonesia increasingly have the opportunity to enter the international market. The reason is, MSME EXPO(RT) BRILIANPRENEUR opens access to MSMEs by bringing together potential buyers from abroad.

BRI President Director Sunarso revealed that there had been a 168% increase in the number of MSMEs registering for BRI UMKM EXPO(RT) BRILIANPRENEUR 2023 compared to previous years. It was recorded that 3,183 MSMEs registered via the website brilliantpreneur.com.


As for after undergoing curation, 500 MSME players were selected to be presented at the showcase at the BRI UMKM EXPO(RT) BRILIANPRENEUR 2023. This event will be held at the Jakarta Convention Center (JCC) on 7-10 December 2023.

Through the curation process, Sunarso continued that MSME players will be more confident when meeting potential buyers from abroad. Apart from that, potential buyers will be more interested in the products offered because they have passed standardized quality control.

“The role of this curation process is quite big, even very big in terms of quality control. So that our goods are competitive, worthy and sell well abroad,” he explained.quoted Monday (4/12/2023).

Through BRI UMKM EXPO(RT) BRILIANPRENEUR, the company will facilitate and provide access to funding to MSME players who need capital to go global. BRI also provides assistance so that MSMEs can maintain their entrepreneurial spirit.

As for pThis assistance includes education related to good management administrationAndeducating MSME players to have access to the market.In this case MSME actors guarantee the quality of the product to have access to the market.

“Then access information. And the next thing is that we have to teach them about how to manage business. Good corporate governance principles must be implemented,” he continued.

mAccording to Sunarso, one of the most important things is empowering and developing MSMEs in BRI UMKM EXPO(RT) BRILIANPRENEUR is education on the concept of sustainability. In this context, it is business sustainability and environmental sustainability.

On the same occasion, Lead Curator of MSME EXPO(RT) BRILIANPRENEUR 2023 Diana Nazir explained that to pass the curation process, every MSME must have a clear identity. Then, the curation team consisting of 9 professional curators with different backgrounds will check the quality of MSME products against the high standards that have been set.

Diana also said that in the curation process she always finds something unique that is different every year.

“So,This is extraordinary, because of the multi-layered curation process. “Hopefully in the end we get the best, and get an extraordinary transaction,” he said.

As an illustration, BRI continues to encourage the development of MSME EXPO(RT) BRILIANPRENEUR to bring MSME actors to the next level. As of 2019 only 7 countries are involved And in 2020 there will be 11 countries. While pin 2021 involving 14 countries And in 2022 there will be 20 countries. As for this year it involved 25 countries.

The contract value through business matching at the BRI UMKM EXPO(RT) BRILIANPRENEUR event continues to increase. In 2019 it was only US$33.5 million And in 2020 it will be US$57.5 million.

Then in 2021 amounting to US$72.1 million And became very interesting because BRILLIANTPRENEUR was carried out virtually due to the Covid-19 pandemic. Whereas in 2022 the value will reach US$ 76.7 millionAnd in 2023 BRI targets US$ 80 million.

In the MSME EXPO(RT) BRILIANPRENEUR 2023, BRI invited 700 MSMEs to be curated. A total of 378 MSMEs of which are new registrants, 122 MSMEs alumni of UMKM EXPO(RT) BRILIANPRENEUR, 6 MSMEs assisted by subsidiary companies such as Pegadaian, PNM, and BRI Ventures, 153 MSME Local Heroes who have become market leaders with the hope of expanding business impact and connecting to collaborate with other MSMEs. Then 32 MSMEs are members of the Specialty Coffee Association of Indonesia (SCAI)9 SMExcellence MSMEs assisted by the Ministry of Cooperatives & SMEs.

There are five categories of MSME EXPO(RT) BRILIANPRENEUR this year that can participate, namely Home Decor & Craft, Food & Beverage, Accessories & Beauty, and Fashion & Wastera, as well as Healthcare/Wellness.

[Gambas:Video CNBC]

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