This is the difference between cigarette advertising rules in PP Tobacco vs RPP Health News – 2 hours ago

Jakarta, CNBC Indonesia – The government will issue new regulations implementing Law (UU) No. 17/2023 concerning Health in the form of a Government Regulation (PP) which will regulate the issue of protecting addictive substances, including tobacco products and electronic cigarettes.

The draft PP on safeguarding addictive substances (RPP Health) derived from the Health Law is currently under discussion.

One of the regulations that will be included in the Health RPP and will be in the spotlight is regarding advertising for tobacco products and electronic cigarettes.


For information, the government previously issued Government Regulation (PP) Number 109 of 2012 concerning Safeguarding of Materials Containing Addictive Substances in the Form of Tobacco Products for Health (PP Tobacco). Where, this PP also regulates advertising of tobacco products.

Apart from the addition of electronic cigarettes, what is the difference between advertising controls regulated by PP No. 109/2012 and the Health RPP?

Control of advertising of tobacco products and electronic cigarettes is planned to be regulated in Article 152 paragraphs (1) and (2).

Where, this article is planned to prohibit cigarette advertising in outdoor media, commercial electronic sites/and/or applications, commercial social media, as well as places selling tobacco products and electronic cigarettes.

In addition, further provisions for controlling advertising of tobacco products and electronic cigarettes include:

– prohibition on listing the selling price
– prohibition on using cartoons or animation as a form of advertising character
– featuring children, teenagers, and. or pregnant women in the form of images and/or writing
– prohibition on displaying, using, and/or displaying the shape or form of tobacco products and electronic cigarettes, or other terms that can be associated with brands of tobacco products and electronic cigarettes
– must include the words ‘selling and giving to children under 18 years and pregnant women is prohibited’
– Advertisements in print media may not be on the front page and on the same page as food and beverage products
– may not be published in print media for children, teenagers and women
– Advertisements on television and radio may only be broadcast after 23.00 to 03.00 local time.
– advertisements for tobacco products and electronic cigarettes include health warnings. Mobile advertisements on television must be sized full screen for a minimum of 10% of the total duration of the advertisement and not less than 2 seconds, while in print or non-moving media it must be at least 155 of the total area of ​​the advertisement.

Meanwhile, Part Three of PP No. 109/2012 concerning Circulation, Article 26 paragraphs (1) and (2) also regulates the control of tobacco product advertising, both in print media, broadcasting, information technology and/or outdoor media.

Furthermore, Article 27 stipulates a number of provisions relating to advertising of tobacco products, namely:

a. include health warnings in the form of images and writing for at least 10% of the total duration of the advertisement and/or 15% of the total area of ​​the advertisement
b. include the marking/writing ’18+ in advertisements for tobacco products
c. do not demonstrate, use, and/or display the shape or form of cigarettes or other terms that can be associated with tobacco product brands
d. does not include the name of the product in question, namely cigarettes
e. does not depict or suggest that smoking provides health benefits
f. do not use misleading words or sentences
g. does not stimulate or encourage people to smoke
h. do not display children, teenagers, and/or pregnant women in pictures and/or writing
i. not directed at children, teenagers, and/or pregnant women
j. do not use cartoon characters as advertising models
k. does not conflict with the norms prevailing in society.

Article 28 stipulates that advertising of tobacco products in print media must:

a. not placed on the front and/or back cover of print media, or the front page of newspapers
b. not placed close to food and drink advertisements
c. The width of the ad column does not fill the entire page
d. not published in print media for children, teenagers and women.

Then Article 29 PP No 109/2012 arrange“In addition to controlling Tobacco Product Advertising as intended in Article 27, advertising in the media
Broadcasting can only be broadcast after 21.30 to 05.00 local time.”

This means that, if we refer to the comparison of these provisions, the differences in the regulation of advertising for tobacco products and electronic cigarettes in PP No. 109/2012 are not much different from the Health RPP. It’s only different with the addition of electronic cigarettes.

And, more specifically regarding the timing of advertisements on broadcast media. Where, in PP No. 109/2012 advertisements can only be broadcast after 21.30 to 05.00 local time. Meanwhile, in the Health RPP, advertisements on television and radio may only be broadcast after 23.00 to 03.00 local time.

Further provisions in the RPP stipulate that it is prohibited to broadcast and depict in the form of pictures or photos, broadcast, show and/or show people smoking, showing cigarette sticks, cigarette smoke, cigarette packs, or anything related to tobacco products and electronic cigarettes in print media. , broadcast media, and information technology media.

Government reasons

Chair of the Ministry of Health’s Tobacco Disease Control Working Team Benget Saragih saat National Halaqah of the Islamic Boarding School and Community Development Association (P3M) “Review of the Draft Government Regulation (RPP) concerning the Implementation of the 2023 Health Law regarding Safeguarding Addictive Substances explained that advertising control is aimed at reducing the number of young smokers or children in Indonesia.

The RPP, he continued, has also gone through an analysis process, study by article by the Ministry of Health up to the ministerial level, and then been brought into discussions between ministries.

“Each article is reviewed, we are open to all input, both pros and cons. We also look at it from an economic perspective, lest, as is said, industry and farmers collapse and cigarette factories close,” he said in a broadcast on the Friends of P3M YouTube account. , quoted Monday (14/11/2023).

“This is to protect children, there is no intention to close factories or ban smoking, but to control smokers,” added Benget.

According to him, Government Regulation (PP) No 109/2012 concerning Safeguarding of Materials Containing Addictive Substances in the Form of Tobacco Products for Health apparently has not been able to fulfill this objective.

Where, said Benget, cigarette advertisements are still lined up in locations near schools, there is still the practice of selling cigarettes ketengan or retail, and traders still openly list the price of cigarettes.

These practices, he said, fall into the category of advertising cigarettes.

“And if we look, actually in G20 countries, advertising has been completely banned. And survey results show that 60% of children smoke because they see cigarette advertisements,” concluded Benget.

[Gambas:Video CNBC]

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